Our thoughts, ideas, & general discussions

Photoshop is an image editing software that was built on to add User Interface designs capabilities. Sketch is a tool made for UI design.

Applying UX design principles and the Hook System by Nir Eyal explained in his book Hooked: How to Build Habit-Forming Products will guarantee success

Remote working – also known as telecommuting or telework – is when an employee or employees carry out their job away from the office. Some carry out their duties permanently away while others work from home for a few days a week or a month. More companies are doing this, specially startups. This practice isn’t new […]

We have carefully selected a list of the 10 of the Best Practices to a quick website optimization to start converting passive visitors to active customers.

Simon on Sep 8th, 2016

After a few months working really hard on the new version for our website, we’ve finally launched it today! This project has been a team effort from the beginning, long hours brainstorming to show who we are and the work we do. We want to show how we have grown as a company and as […]

It doesn’t matter if your startup is for the tech world or not, you need to have a calling card and that could be a website. Even if you have developed a mobile app, you need to have a website. So let me start right away with these User Experience tips:

Simon on Aug 6th, 2015

Nowadays launching a website is easier and faster than ever. By 2012 almost two websites were launched every second [1]. Overwhelming, isn’t it? The key question to ask is how many are good, well-thought-out, user-friendly and oriented to generating conversion, to competing or to staying relevant for several years? Probably that number is going to […]

Simon on Jul 23rd, 2015

Nowadays we can see an increase of startups, it’s as if everyday there is a new idea waiting to become a project. This is definitely true but what is the backbone of a startup? Is it the team? The idea? Or is something else way more important? An idea is only that until someone is […]

Simon on Jul 16th, 2015

Whether going to a business meeting or going out on a date, the first detail people will notice is your outfit. Have you heard of “the first impression is the one that counts“? Same principle applies to your website design. New trends in web design are showing larger and larger images with awesome resolution. Such […]

Simon on Jul 9th, 2015

Nowadays if you are browsing through the internet you will find that being on the first pages of search engines is the most important thing an owner of a site can achieve. Let me start right away by saying that this concept is absolutely false! And here is my justification. If you go to a […]

Simon on Jul 2nd, 2015
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