UX Tips To Have In Mind For Startups

It doesn’t matter if your startup is for the tech world or not, you need to have a calling card and that could be a website. Even if you have developed a mobile app, you need to have a website. So let me start right away with these User Experience tips:

1.- If you have an idea, you have a team (small or big it doesn’t matter) and you know what the reason or purpose is, you are a startup. So something to keep in mind is that choosing the color of your brand is critical. Let’s see some examples:


Black is associated with knowledge, elegance and exclusiveness . So if you want to go that way that’s fine, but keep in mind if your startup is about babies this isn’t appropriate.

startups tipsYellow is for playful, ageless brands. There is a reason why only yellow is hard to find and it’s because the only way to use it is by combining it with another color that is not going to affect the eyes when you look at it. Mcdonald’s understood that perfectly.

strtups tipsBlue is considered to be the color for the majority of startups that want to be in the social network experience. Facebook, Twitter, Vimeo just to name a few. It transmits security, confidence, calm.

startups tips Red is the color of passion (sorry Aerosmith), intensity and energy. This is good if your idea is related with sports. It creates an instant connection between the brand and the user. A very large group of succesfull companies have their brand designed around this color.


2.- Certain colors are more attractive as calls to action than as logos, and just that simple, are more clickeable. There is an argument that red is better than green, green is better than yellow and orange is the future, etc. There are several studies in the Internet that prove every statement. But something that not everyone is telling you is that Visual Hierarchy is the real answer (I’ll expand this idea in another post).

If your call to action doesn’t stand out from the rest of the design, your conversions are going to be very low.

startups tips

3.- Once you decide the color of the brand and understand that Visual Hierarchy is absolutely important, the next step for you as a startup is to create navigation flows specific for your audience. A common mistake is to make a design that appeals to the owner(s) of the idea or the team behind it.

To convert more you have to do what the audience wants. You have to see yourself as an entertainer who does whatever it takes to make them feel comfortable, as they are in their homes. You can do that by hiring an expert company that understands your audience or do the research yourself.

4.- Having understood and applied the previous steps doesn’t guarantee that your startup is going to erupt in the market. The only thing that is proven to work is the buy steroids Design based on Usablity and User Experience. We said that “Every aspect of designing a project has to be perfect before it’s launched. It’s finding that perfect pixel”.

Learning the ways of a user, whether it is buying, visiting, asking for information, etc. is going to determine how the navigation flow has to be designed, if not you will probably have a nice design but it would be very hard to relate to it.

5.- Finally the conversion. Everyday every person is trying to sell you something, whether it is a product, a service, their views on a specific subject, etc. But the intention of selling something is not a guarantee that you will make that sale, this is why the conversion is such a dream for everybody and a reality for just a few.

In conclusion, to convert you will have to make important decisions, you will have to know some things, you will have to investigate others (or hire someone who knows) and you will have to appeal to your target audience with a strong website design.


Following a passion

The past couple of months has been stressful but very rewarding, we have grown fast for a small design & development studio, a lot of things are happening at Tarful. In spite of that I just want to write about where we are right now as a Company, our beginnings and where we’re going.

Some people said that you can’t see the whole picture if you’re looking at it from close, and that is completely true.

At the beginning, more than 4 years ago, I didn’t know much about running a business… I was just recovering from my first failure and at that point my brother (and co-founder) decided to focus on two companies that developed from that first failure, one of them was Tarful.

Tarful for me meant following a passion, building better websites focused on an improved user experience and which were both beautiful to look at and also easy to use. The idea was clear, but the only problem was, “how to start?”. Continue reading


The Path To Improve A Website

Nowadays launching a website is easier and faster than ever. By 2012 almost two websites were launched every second [1]. Overwhelming, isn’t it? The key question to ask is how many are good, well-thought-out, user-friendly and oriented to generating conversion, to competing or to staying relevant for several years? Probably that number is going to be very low.

Usually some startups or small companies try to optimize or gain more conversion with their website by buying a Usability tester to identify mistakes and correct some features to improve it, instead of seeking an assessment, but most of the time it’s not enough to display a website that goes head to head with the product/brand/information etc.

It’s not that simple to diagnose a website and it’s even harder to understand the consumer’s way of thinking. An even bigger truth is that not everybody makes a design that can appeal or engage with the target they are aiming at or understands what the flow of a page should be like. Continue reading


The Backbone of a Startup

Nowadays we can see an increase of startups, it’s as if everyday there is a new idea waiting to become a project. This is definitely true but what is the backbone of a startup? Is it the team? The idea? Or is something else way more important?

An idea is only that until someone is willing to put it on paper and start to develop it, that´s a startup. I have always thought that the moment you think about doing something new, a clock starts running with a limited time to carry it out. This is why we see apps, sites, stores, clothes, etc with a similar or even the identical approach launching within a few months, days or even hours!

Continue reading

web design

Dress to impress: New trends in web design

Whether going to a business meeting or going out on a date, the first detail people will notice is your outfit. Have you heard of “the first impression is the one that counts“? Same principle applies to your website design.

New trends in web design are showing larger and larger images with awesome resolution. Such imagination is connected with the idea or goal for which the site was especially built. The main picture must be very insightful, direct and lean so the concept behind can be communicated easily and fast.

Continue reading


Is SEO the only thing that matters in a website?

Nowadays if you are browsing through the internet you will find that being on the first pages of search engines is the most important thing an owner of a site can achieve. Let me start right away by saying that this concept is absolutely false! And here is my justification.

If you go to a search engine and write “Web design” you will find more than a billion (yes with a capital B!) results That’s a lot and that number will logically increase every day and I am just naming one example. That is tough competition and it is fair game that you advertise to be more relevant and you spend money to have your SEO on point.

Continue reading