Our thoughts, ideas, & general discussions


Photoshop is an image editing software that was built on to add User Interface designs capabilities. Sketch is a tool made for UI design.

Applying UX design principles and the Hook System by Nir Eyal explained in his book Hooked: How to Build Habit-Forming Products will guarantee success

Remote working – also known as telecommuting or telework – is when an employee or employees carry out their job away from the office. Some carry out their duties permanently away while others work from home for a few days a week or a month. More companies are doing this, specially startups. This practice isn’t new […]

After a few months working really hard on the new version for our website, we’ve finally launched it today! This project has been a team effort from the beginning, long hours brainstorming to show who we are and the work we do. We want to show how we have grown as a company and as […]

The Challenge Legengraphic is a startup for a creative community that serves as a marketplace for business owners and startups, where project leaders or clients can browse all the available products provided by Legengraphic in diverse categories, such as Logo and Branding, Advertising Materials, Illustrations, Packaging and Labels, Graphic Designs for web and apps, and […]

Jessica on May 26th, 2016

Howdy dear readers, my name is Andrés. I’m currently the youngest and newest member of the Tarful Team, and this is the story of how I got here. It had been one month since I moved to Caracas to do a Master’s degree in Computer science. One day I saw on one of the walls […]

Andres on May 17th, 2016

The Tarful Experience with Tech Accelerator Programs As part of our experience, we have had the honor and opportunity to support several different tech accelerator programs; from timely advice, structure and initial processes, conceptualization and creation of MVP as well as the complete design and development of first major release of its products. Each Startup […]

Jessica on May 11th, 2016

It doesn’t matter if your startup is for the tech world or not, you need to have a calling card and that could be a website. Even if you have developed a mobile app, you need to have a website. So let me start right away with these User Experience tips:

Simon on Aug 6th, 2015

The past couple of months has been stressful but very rewarding, we have grown fast for a small design & development studio, a lot of things are happening at Tarful. In spite of that I just want to write about where we are right now as a Company, our beginnings and where we’re going. Some […]

Sal on Jul 30th, 2015

Nowadays launching a website is easier and faster than ever. By 2012 almost two websites were launched every second [1]. Overwhelming, isn’t it? The key question to ask is how many are good, well-thought-out, user-friendly and oriented to generating conversion, to competing or to staying relevant for several years? Probably that number is going to […]

Simon on Jul 23rd, 2015
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